Discover the benefits of washing jeans inside out and learn the best practices for maintaining their color and quality.

It could be a tale as old as Levi’s: People debating how frequently to wash their jeans and the right way to get denim clean and spiffy. It’s time to settle the argument. How often you should wash ...

The recent rise in the popularity of washed-out jeans began with the spring-summer 2026 runways when Dior and Maison Margiela ...

We don’t always have the answers, but we have some people on speed dial who do — which is why we present to you our series FYI where we have experts explain if lip balm is actually bad, how often ...

This dirty secret is the key to clean jeans. Charles Bergh, the CEO of Levi Stauss, has admitted he hasn’t washed his denim in a decade, arguing that it’s the best way to care for your jeans. “I never ...

It could be a tale as old as Levi’s: People debating how frequently to wash their jeans and the right way to get denim clean and spiffy. It’s time to settle the argument. How often you should wash ...