AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...
Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...
In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
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Vibrant Publishers’ Digital Consumer Behavior Essentials Now Available for Early Review on NetGalley
Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...
Brands are selling all sorts of new products that are supposed to help consumers lead more sustainable lifestyles. How big of a difference can consumers make? The Verge talks to an expert. Brands are ...
By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.
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