Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions. You might already have dozens of static pages built for different ...

Some users may be ready to buy while others need more information or prefer to browse and compare sites. Dynamic content allows you to reach all those people in real-time. But what is it, and where ...

The results from my recent survey are in and in this series of articles we’ll be talking about some of the findings. We had a total of 118 respondents who shared their definitions of dynamic pricing, ...

Ben Green receives research funding from the Australian Research Council and the Australasian Performing Right Association. Sam Whiting receives funding from RMIT University, Creative Australia, and ...

Sept 5 (Reuters) - Thousands of Oasis fans waited long hours in virtual queues this weekend to get their hands on tickets for the British band's reunion shows next summer, only to find that prices had ...

Disney's CFO suggested the company may introduce dynamic pricing at its U.S. parks in the future. Dynamic pricing allows businesses to adjust prices based on real-time factors like demand and weather.