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World Cup, hydration breaks

Ads during World Cup matches? Why commercials are on during water breaks

Fans watching the 2026 World Cup opening match between Mexico and South Africa likely saw something they didn't expect in the middle of play: ads.

· 1d · on MSN

Fox versus Telemundo: How hydration breaks and commercials are disrupting World Cup viewing

· 15m · on MSN

FIFA hydration breaks spark backlash and blamed for killing momentum at World Cup

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Fox Is Reportedly Making An Obscene Amount Of Money By Running Ads During World Cup Hydration Breaks

The mandatory hydration breaks at the 2026 World Cup were a hot topic of conversation before the tournament got underway, and that remains the case due to the ads Fox has decided to run while they unf...

· 1d

Fox may make over $250 million from FIFA World Cup ads viewers cannot avoid

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Fox likely making upwards of $250M on hydration break ads during World Cup

Game Day Chatter on MSN

World Cup coverage controversy puts FOX under immediate scrutiny

FOX's 2026 World Cup debut shocked fans by skipping Shakira's opening ceremony and airing ads that made viewers miss live match action.

1don MSN

The European mind cannot comprehend US ad breaks during the World Cup

FIFA introduced hydration breaks for the 2026 World Cup, drawing criticism from players and fans as some broadcasters cut to commercials.

16h

Nike blends chaos with star power in World Cup campaign — VOTE NOW in Ad Meter Brand Spotlight

Nike's 2026 World Cup campaign drops with a star-studded spot featuring Cristiano Ronaldo, Kylian Mbappé, LeBron James, Kim Kardashian, and more.

Brooklyn Beckham references family feud in DoorDash World Cup ad

The estranged son of David Beckham and Victoria Beckham acknowledged the fact that he's not attending World Cup festivities with his father in a new promo.

4don MSN

The American World Cup Introduced Ad Breaks—and Everyone Absolutely Hates It

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

4don MSN

World Cup commercial gives sneak peek of new Sacramento-area soccer team, arena

The 30-second spot for the Dova Arena project, which will be located in Rancho Cordova, is debuting during the 2026 FIFA World Cup.

Fitgurú on MSN

World Cup Broadcast Backlash: Did FOX Turn Team USAs Opener Into a Commercial Showcase?

Team USA thrilled fans with a dominant performance, but many viewers were left frustrated by a controversial change to the World Cup viewing experience.

The Mirror US on MSN

Matthew McConaughey fans double-take as he 'waxes poetically' during World Cup

Viewers of the World Cup Opening Ceremony are reacting online after the Fox network aired a FIFA commercial narrated by Matthew McConaughey just ahead of the event's kick off