Why Xfinity’s Jurassic Park Super Bowl Ad Is a Masterclass Small Businesses Can Actually Use

Behind the blockbuster nostalgia are smart lessons in cultural participation, consistency, and making value felt.
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Comcast’s Xfinity Set to Air First-Ever Super Bowl Ad

Comcast Xfinity's first Super Bowl ad is a Jurassic Park-themed one featuring cameos of several stars from the 1993 film.

Jurassic Park Super Bowl commercial is perfect day with dinosaurs for Xfinity

Xfinity's 2026 Super Bowl commercial takes viewers back to Jurassic Park – and imagines a universe in which things didn't go haywire like in the 1993 classic. Oscar winner Taika Waititi directed the ...

'A CGI Embalming' — Xfinity's Jurassic Park Super Bowl Ad Features Digitally De-Aged Sam Neil, Laura Dern, and Jeff Goldblum

"Wi-Fi finds a way." ...

Jeff Goldblum, Laura Dern and Sam Neill Reunite in “Jurassic Park ”World“ ”for Super Bowl Ad

In a new commercial for Xfinity, Jeff Goldblum, as well as his former co-stars Laura Dern and Sam Neill, is returning to the ...

Jurassic Park reunion hits the Super Bowl: Sam Neill, Laura Dern, and Jeff Goldblum headline Xfinity ad (exclusive)

Taika Waititi directs the OG "Jurassic" stars in a commercial coming to the Big Game this Sunday.

What If Jurassic Park Worked Out Great? Comcast Xfinity's Super Bowl Ad Takes a Guess

The spot, directed by Taika Waititi, reunites the cast of the original film, including Jeff Goldblum, Sam Neill and Laura Dern.