Small mistakes can boost likability, humanize competence and deepen connection. Here’s the psychology behind why imperfection ...

Learn how the ratchet effect influences economic processes, consumer behavior, and market dynamics, with examples from political economy and business sectors.

Film producer Robert Evans famously said, “There are three sides to every story: your side, my side, and the truth.” Evans had it right in some respects, as people can mistakenly create false or ...

Intriguingly, this is what’s known as the “Ben Franklin effect”: when, after doing someone a favor, you actually begin to ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Our mind wields a remarkable influence over our well-being. Its ability to ...

You’ve likely heard of the placebo effect, but you might be less familiar with its opposite, called the nocebo effect. Placebos are medications or procedures that appear to be actual medical ...

The bystander effect occurs when the presence of others discourages an individual from intervening in an emergency situation, against a bully, or during an assault or other crime. The greater the ...

The entourage effect is a theory that purports the synergistic effect of combining compounds in the cannabis plant. It suggests that using them together may provide more significant health benefits.

Eric's career includes extensive work in both public and corporate accounting with responsibilities such as preparing and reviewing federal, state, and local tax filings; supporting multinational ...

A placebo is a medical treatment or procedure designed to deceive the participant of a clinical experiment. It does not contain any active ingredients but often still produces a physical effect on the ...

Starting Jan. 1, 2026, a slate of new state laws passed during the 2025 legislative session will officially take effect.