Fortnite's massive Eminem ‘Big Bang’ live-event will end the Fortnite OG season and kick off a "new beginning" for the battle royale game. The live-event is the first we’ve had in quite some time, and ...

Peter Gratton, Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at Multex (Reuters) ...

The event marketing landscape is continuously evolving, driven by technological advancements and changing consumer demands. 2024 promises to be a big year for event marketers, full of potential to ...

Fortnite developer Epic Games has announced that 10.5 million players just tuned in for Zero Hour, the highly-anticipated live event that featured heroes from the world's biggest franchises turning up ...

Opinions expressed by Entrepreneur contributors are their own. Some people have a special ability to plan parties — whether they be weddings, large corporate events or smaller gatherings. If you have ...

The Apple iPhone 16 launch event is now live and you can stream it on YouTube or the company's website. You can also follow along as we live-blog the news, and hopefully we'll get a chance to check ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

The marketing mix commonly is described using the four P's: product, price, promotion and place. When creating an event, using these four parameters helps you develop a festival, sporting event, ...

GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. While certain metrics and dimensions come pre-configured by the tool, others require partial ...

Fortnite has been around since 2017. It’s now available in 3 modes; Fortnite: Save the World, Fortnite Battle Royale and Fortnite Creative. The developers gave us something we’ve been craving for—an ...