Editor’s note: This story was initially published on Dec. 18. Shamari Simmons came screaming into the backfield, untouched. On the first play of the fourth quarter of the Big 12 championship, Arizona ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

Yahoo Sports’ Caroline Fenton, Jason Fitz, and Adam Breneman discuss the controversy over whether targeting should've been called late in regulation of the Longhorns' 39-31 win over the Sun Devils in ...

Joel Klatt is looking to change one aspect of a certain penalty in college football. That penalty is targeting, and he offered a way to change how the penalty is enforced. Targeting first became a ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Two weeks. Two important LSU players flagged for targeting and disqualified from a game — all for lowering the crown of their helmets into routine tackles. Against Florida, it was star linebacker Whit ...