For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

Pharmaceutical advertising is finding its greatest success in the digital realm through the interactive connected TV (CTV) format, well outpacing the performance of other video formats. A recent ...

Maggie Zhang from Amazon Ads talks interactive video strategy, including opportunities on Amazon Prime Video and which genres ...

Consider top-of-mind streaming formats for TV marketers: advertising-supported options of a premium service or those somewhat less premium FAST (Free Advertising-Supported Television) channels? Wait..

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences. The Fast Company Executive Board is a private, ...

West L.A. ad tech firm SocialVibe has always made interactive ads that pop up before online articles on the website of the Baltimore Sun, games from Zynga and songs on Pandora. But now SocialVibe, ...

You’re about to see big changes in the online ads that appearing alongside your favorite websites, because the standards organization overseeing web ads has just approved new guidelines for the first ...

In easily the highest profile deal the ad industry has seen in recent memory, Accenture Interactive announced this morning that it has fully acquired creative advertising agency Droga5, which counts ...

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a ...