To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Postscript's chief marketing ...
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The 4 Ps of marketing, reimagined for the AI era
Old-school marketers know the four Ps: product, price, place and promotion. Over the years, they’ve been stretched, expanded and reinterpreted. But AI isn’t just another reason to add more Ps. It’s ...
Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...
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