Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Every year, we publish a Top 5 Publications list celebrating the most popular scientific articles made possible with iMotions ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

Cloud-based remote biometric research provides real-time facial, gaze, and sensor data to strengthen consumer insights and enhance UX evaluations. Traditional behavioral research often relies on ...

A customer tells a support agent, “That’s fine, whatever you think is best.” The words seem agreeable. On paper, it looks cooperative. But you hear it. The tight, clipped tone. The slight sigh. A ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Unlock the potential of neuroscience education with iMotions Education. This browser-based platform provides an intuitive and comprehensive tool for understanding human behavior through experiential ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. The video games industry is now worth ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...