The marketing partnership will also extend to consumer-facing activities, including contests and giveaways linked to match ...

The marketing refreshed palette retains the brand’s red and blue tones, adding new variations to improve contrast and ensure ...

With AI now embedded in everyday content, new labelling rules are forcing creators, brands and platforms to rethink what ...

Under the revised structure, content clusters will handle content strategy, programming, marketing and on-air promotions ...

The marketing association is anchored by a new brand film set in the Scottish Highlands, drawing visual inspiration from the ...

The company has been expanding its local teams and capabilities to support deeper engagement with India’s growing aerospace ...

He earlier led West and North operations at Lokal News App and has held leadership roles at ZEE5, Zee, Network18, The Hindu ...

Chetak’s 38% growth outpaces the 11% EV industry average, with 80% of sales in the past two years. Bajaj now aims to build on ...

The move comes as Connected TV viewing gains scale in India, with industry data showing over 129 million users accessing ...

Authenticity is the new currency in food marketing—consumers crave transparency, real stories, and trust over polished ...

The study finds that in sectors like aerospace and energy, reputation gains are being driven more by governance and workplace ...

TCS’s global head of sports sponsorships, Michelle Taylor, shares the company's marathon strategy and how it creates a rare ...