A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

New research from Fudan University warns that postponing climate action creates a vicious cycle where economic damage prevents future solutions. The article connects this scientific reality to the mor ...

Forget attribution — tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to ...