Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
IEEE

Joint Sparse Bayesian Learning for Channel Estimation in ISAC

Abstract: In this letter, we investigate channel estimation in integrated sensing and communication and propose a joint sparse Bayesian learning (JSBL) algorithm for the estimation of sensing and ...
IEEE

The Study of Electromagnetic Finite Element Method and Bayesian Deep Learning for SWS Analysis Based on Python Programming

Abstract: In this paper, Python programming is employed to study the electromagnetic finite element method (FEM) and Bayesian deep learning. Rectangular cavity and folded waveguide (FWG) slow-wave ...
Search Engine Land

How Bayesian testing lets Google measure incrementality with $5,000

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...