With close to a decade of writing and editing experience, Maisha specializes in service journalism and has produced work in the lifestyle, financial services, real estate, and culture spaces. She uses ...

Earning sales from customers takes time and effort. Depending on your industry and product prices, encouraging a customer to do business with your company could take weeks or months. Even if you’re in ...

Any company can offer valuable products and services, but many businesses operate in a transactional manner. They neglect the customer experience, prioritizing sales over growing customer ...

Katrina Ávila Munichiello is an experienced editor, writer, fact-checker, and proofreader with more than fourteen years of experience working with print and online publications. The International ...