Studies aiming to maximize human creativity demonstrate that people work best when buoyed up by others who show them new ways ...

One of the first sentences I was ever paid to write was “Try out lighter lip stick colors, like peach or coral.” Fresh out of college in the mid 2010s, I’d scored a copy job for a how-to website. An ...

Creativity research is good at understanding what psychologists call the “cognitive” aspects of creativity—coming up with ideas, combining and developing concepts, and thinking through problems in ...