Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...

Generative search prioritizes factual grounding over regional intent, making retrieval-aware content strategy critical for ...

Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.

Optimizing for AI search is “the same” as optimizing for traditional search, Google SVP of Knowledge and Information Nick Fox said in a recent podcast. His advice was simple: build great sites with ...

The rise of AI assistants, or answer engines, establishes a new standard: AI visibility. This is your brand's ability to be ...

Generative AI is infiltrating everything you do online, including how you find information. If you're bored with traditional search, check out the top AI search engines we've tried. I’ve been writing ...

For marketers exploring AI search, this year’s Black Friday weekend delivered both a moment of clarity and a series of questions.