Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...
Campaign Middle East on MSN
Even before you knew that you wanted it
With predictive personalisation, digital marketing takes convenience to another level, says OMD Egypt’s Ahmed Khaled.
For financial institutions, threat modeling must shift away from diagrams focused purely on code to a life cycle view ...
Birdzi has introduced Journey, a new solution that enables grocers to automatically create customized shopper journeys.
First, institutions must ensure that synthetic datasets are continuously recalibrated against fresh, real-world evidence. The ...
The use of AI amplifies the strengths of frontline staff and supports the dynamic nature of in-store service. Through smarter ...
In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic ...
Sujit Murumkar is a visionary leader who designed and implemented enterprise scale modern data ecosystems for one of the ...
The global market for AI in food retail and e-commerce is expected to grow from $3.5 billion in 2025 and is projected to reach $13.4 billion by the end of 2030, at a compound annual growth rate (CAGR) ...
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