Before you can reach your targeted audience in a service business, you must understand the different platforms that are available to sell your services. This is known as distribution of service, and ...

In classic marketing theory, distribution is one of the "Four P's" of the marketing mix, which refers to the core elements of Product, Price, Place and Promotion. Where you sell is sometimes just as ...

Goods produced in factories and/or commodities produced in agriculture must reach consumers. The systems by means of which goods reach the consumer are known as distribution channels. These are ...

If you want to understand the Internet, you need to understand the basic ideas of a channel. Why? Because in many ways the Internet is simply a different way of distributing what channels have ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...