B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network. The 2024 Global Marketing Jobs Outlook was based on ...

E3 Lithium Ltd. is a lithium resource company, which focuses on commercial development of lithium extraction from brines contained in its mineral properties in Alberta. The Alberta Lithium Project is ...