Google has launched a pilot program introducing personalized advertising in its Search AI mode, called Direct Offers. This ...

Google used to rank content based on keyword matching and PageRank was a way to extend that paradigm using the anchor text of ...

Google has begun testing a new advertising format inside Search AI Mode that surfaces personalised discounts during ...

Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein ...

Google's Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system ...

Google has removed misleading liver health advice from its AI Overview after experts warned of 'dangerous' inaccuracies.

Most modern LLMs are trained as "causal" language models. This means they process text strictly from left to right. When the ...

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

Google wants AI agents to do more than answer questions. It wants them to complete purchases as well. On Sunday, the company ...

Apple and Google have officially teamed up, with Gemini set to power the overhauled Siri and next generation Apple ...

This innovation integrates Google’s conversational assistant Gemini with the extensive catalog, value, and speed of Walmart ...

Google is launching direct checkout on eligible product listings in the AI Mode section of Google Search and on its Gemini ...