Unified content measurement gives ESPN a clearer view of how fans engage across linear, streaming, digital, and social — revealing its total audience reach and programming impactNEW YORK, Jan. 07, ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

TV industry and content leaders from across broadcast, cable, streaming and social media will share strategies for program ...

Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

Building on the past Summer Games, artificial intelligence hopes to consolidate its role in sport, from extreme ...

Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend ...

As “Stranger Things” closed out its five-season run, the tentpole series had a seismic impact on both Netflix and the overall ...

My graduate studies included learning about constraint-based optimization algorithms (such as linear programming) and ...

With tickets from $61 or less, these shows at Empty Bottle, Lincoln Hall and Metro are our top alternatives to the big arena ...

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S.

DoubleVerify launched a new suite of services designed to help advertisers better match their brands with specific connect-TV ...