Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Natalya Yashina is a CPA, DASM with over 12 years of experience in ...

January 6, 2026 • Want to learn something new in the new year? Check out these deep-dive books from 2025 — nonfiction that will lead you to fresh discoveries about big tech, true crime and the ground ...