Media evaluation and planning firm Comscore has launched new audience engagement features for television within its Comscore ...
Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend ...
Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced that ESPN will utilize Comscore Content Measurement (CCM) to gain a unified view of how audiences ...
New AI-powered solution integrates program-level intelligence, AI-Agent content discovery, performance optimization and ...
Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...
Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...
TORONTO —The independent supply-side ad platform Index Exchange Inc. has announced new capabilities using Gracenote that ...
Comscore (SCOR) announced the release of its new program-level capabilities within Comscore Content Measurement. This new module in CCM provides ...
The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
DoubleVerify (DV), the software platform that verifies media quality, has partnered with IMDB to launch DV Authentic ...
Language barriers can exist even among speakers of the same language, often leading to misunderstandings that are not ...
Media evaluation and planning firm Comscore has launched new audience engagement features for television within its Comscore ...
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