Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated answers – long before it shows up as keyword search volume.

A collection of valuable guides and resources for every stage of your journey We understand that search professionals face unique challenges with unprecedented rates of change in recent years. That’s ...

This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?” My ...