Pikachu's set is equally adorable, seeing the electric type Pokémon leaping out of a Poké Ball, making the set look so ...

LEGO and Pokémon have officially announced their first-ever collaboration, introducing a lineup of collectible Pokémon LEGO ...

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Critics worry Lego’s new Smart Bricks will dull children’s imaginations by replacing free play with lights and sounds. That ...

LEGO’s official LEGO Pokémon set lineup begins with Pikachu, Eevee, and a $649.99 Kanto collector build. Preorders, release ...

The Lego Pokemon sets of Pikachu, Eevee, and a diorama with Venusaur, Charizard and Blastoise arrive next month.

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Darth Vader’s TIE Fighter is a 473-piece set with a smart Darth Vader Minifigure, one Smart Brick and one Smart Tag, priced ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will ...