NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.

Comscore has added new program-level capabilities to its Content Measurement offer (CCM), promising media companies, ...

TV industry and content leaders from across broadcast, cable, streaming and social media will share strategies for program ...

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S.

Emotional strain sits heavy across major cities, and New Yorkers often find themselves choosing between overpriced ...

Samsung Electronics Co., Ltd. yesterday held "FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV" as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn ...

In the West Hall, the ubiquity of AI was overwhelming. The hall this year features the CES 2026 hub for vehicle tech and ...

How New Streaming Models Are Shaping the Next Generation of TV panel as part of its Tech Forum panel series at CES 20 ...

Chief Content Officer Javier Pons discusses the studio's biggest hits, pivot to global storytelling, film expansion​ and ...

In a sense, it sounds like that’s another facet of computational thinking that’s more relevant in the age of AI—the abstractions of statistics and probability in addition to algorithms and data ...