If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

As a professional actor, your demo reel is your calling card. It’s often the most important element in getting chosen for an audition or a self-tape. But what makes a reel stand out among the ...

Morningstar’s Christine Benz put together a series of investment portfolio examples that both retirees and savers can refer to as they build their own portfolios. The goal of these portfolios isn’t to ...

When you go to work, you bring your whole self with you — not just the part of you that's an employee. From your hopes and fears to your background, values and level of experience, there’s often more ...

For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to ...

Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of ...

Learning how to trade options helps expand your trading choices. It’s a powerful tool you can use to speculate on and hedge against market moves. But how do you know which strategy to use in a certain ...

From an innovative (and subsequently controversial) opening ceremony to shattered world records across the sports spectrum, the Paris Olympics have marked a celebratory return to the Games we knew and ...

How often have you asked someone, “Isn’t that ironic?” While ironic is used to describe certain situations, many times, it’s actually misused and misunderstood. To start off, it’s important to know ...

What is a logic bomb? A logic bomb is a set of instructions embedded in a software system that, if specified conditions are met, triggers a malicious payload to take actions against the operating ...

In addition to being one of the most fun words to say—and hardest to spell—in English, “onomatopoeia” probably calls to mind a whole bunch of silly, fun words. Onomatopoeia is the process of creating ...