Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

For a decade, marketers built growth strategies around deterministic measurement: knowing exactly who did what and when. That world has changed dramatically. The shift to privacy-first frameworks has ...

Opinion: As Brevard debates renewing lagoon funding, critics claim it’s slow, costly or ineffective. But stopping now risks ...

The UK faces a perfect storm. A "rush" to build data center capacity, driven by AI's insatiable computational demands and the ...

Hawks players were confused at first by coach Jeff Blashill's new approach to penalty-killing. But it has yielded brilliant ...

COP30 in Belém, Brazil, closed with high expectations and mixed results. Delegates rightly celebrated the Belém Political ...

New York is one of 12 states that don't produce public fiscal notes on all bills that could impact the state's finances.

A guide to disposing of magnetic Mylar tape and plastic shells. Reviewing GreenDisk services and local e-waste regulations.

Google's Universal Commerce Protocol sparks pricing debate, Trends Explore adds Gemini suggestions, and health AI Overviews ...

The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with its ...

What will high-performing content look like in 2026? Experts share how to adapt, lead, and prove the value of human ...