While mobile native advertising is growing quickly, there are some potential pitfalls for marketers if they do not take the proper steps to ensure users understand when the content they are engaging ...

Native advertising has emerged as a relatively new way of marketing. As the word “native” suggests, the advertorial looks and feels just like an article to the reader with similar features of content ...

You have to decide; should you use native advertising, sponsored or promoted content? All of them work, but understanding each one can help you decide which is best for your particular advertising ...