A new research paper shows the approach performs significantly better than the random-walk forecasting method.

Researchers have developed a new algorithmic model that can improve predictions of cooling demand for greener buildings. This ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...