As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data.

It’s no surprise to anyone who works with data—it’s messy. In every industry and every business, there are data anomalies and issues that can impact the story data tells. If we have any hope of ...

To put it bluntly, performing extensive extract, transform and load (ETL) processes is a symptom of poorly managed data and a fundamental lack of a cogently developed data strategy. When data is ...