As The Drum's 2015 Digital Trading Awards (DTA) approach, Rockabox founder and chief executive and DTA judge James Booth talks about the importance of separating the value from the noise when it comes ...
The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. Real-time bidding (RTB) first emerged in ...
Ahead of judging this year's The Drum Digital Trading Awards, Mediacom's chief digital officer, Deidre McGlashan, discusses the issues and potential that programmatic trading offers marketers and ...
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith's Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn ...
The main problem concerning the role of programmatic-buying in the video marketplace isn’t technology or business models. It’s the way people think about the supply of video. The people who have been ...
In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...
LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, was recognized this week for its exceptional technology and ...
Real-time bidding (RTB) makes up about half of programmatic video ad sales, says Ooyala, and that area saw big quarter-over-quarter growth in all markets, increasing by nearly 50 percent in the second ...
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