Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that happen after an ad is viewed rather than clicked. Previously, VTC worked ...

Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with the Ads API using natural language — turning plain-English prompts into ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Early next year, Apple plans to begin running additional ads in search queries, where 65% of downloads start on the company’s platform. The move is intended to help developers and advertisers have a ...

Candle Media’s Kevin Mayer, the former top Disney executive and CEO of TikTok, expects the Ellisons to raise their hostile offer for Warner Bros. Discovery as they attempt to woo shareholders away ...

Craig is a reporter for Pocket-lint based in Toronto. He earned a diploma in journalism from Seneca Polytechnic and holds a Media Foundations certificate from Humber College. Craig previously interned ...

Apple has confirmed that it will roll out more ads on the App Store in 2026. On a new page on the Apple Ads website, the tech giant writes that it will be “introducing more ads to increase opportunity ...

The agency sent a proposal to the White House on Monday that would revisit its 2023 decision that imposed new emission limits on power plants and other industrial facilities in 23 states. The Trump ...

Google Ads introduced View-Through Conversion (VTC)–optimised bidding for Android App campaigns, giving advertisers a visible toggle to optimise toward conversions that happen after an ad is viewed, ...

With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it ...

From 2026, Apple will show more ads in the App Store – not just at the top, but also further down in search results. Apple App Store users will see significantly more ads starting in 2026. The iPhone ...