Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

Discover how companies boost profits through first, second, and third-degree price discrimination strategies, targeting ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

What Are the Types of Health Insurance Plans? Health insurance companies offer multiple types of benefit designs, which affect where you can get care, how much you’ll pay and whether you need a ...

For any service company that bills on a recurring basis, a key variable is the rate of churn: How many customers cancel? In many competitive industries, churn can be substantial—some wireless carriers ...