Software marketing company Salesforce signed an agreement to acquire Cloud-based AI marketing platform Datorama for a reported $800 million, but silence from the two companies, other than their ...

Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. The deal is ...

About six months after its acquisition of Datorama, Salesforce is announcing new integrations with the marketing intelligence firm's platform. It's also introducing new developer tools and "activation ...

Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last year, the company announced Wednesday at AdExchanger’s ...

Salesforce.com, a cloud-based applications software company, is buying Datorama in an effort to boost its analytics capabilities and compete against rivals like Adobe Systems and Oracle. The companies ...

FILE PHOTO: The Salesforce logo is pictured on a building in San Francisco, California, U.S. October 12, 2016. REUTERS/Lily Jamali JERUSALEM (Reuters) - U.S. sales and marketing software company ...

Salesforce didn’t waste much time building out Datorama, the AI-powered analytics platform it acquired in July 2018 that is now part of the Salesforce Marketing Cloud. On Jan. 23, the CRM giant ...