While TCL is taking the reins of Sony’s home entertainment division, the Bravia TV brand will live on. How it will live on is another question.

Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

Sony has announced plans to spin off its TV hardware business, shifting it to a new joint venture with TCL. The two companies ...

While Sony has been a home theater mainstay for decades, TCL has rapidly transformed itself from a budget brand known for its ...

With strong (and cheaper) competition from big brands like LG and Samsung, as well as TCL and Hisense, the high price of Bravia TVs and rare discounts can be a major deterrent for a lot of customers.

TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today. The two firms said they have signed a memorandum of understanding and aim to sign binding agreements ...

With strong (and cheaper) competition from big brands like LG and Samsung, as well as TCL and Hisense, the high price of Bravia TVs and rare discounts can be a major deterrent for a lot of customers.

TCL will own 51% of the proposed joint venture and manage the manufacturing and sales of Sony's TVs and home audio devices ...

Sony is effectively stepping back from the day-to-day business of making TVs, and handing the reins to TCL. The two companies ...