Social media algorithms change constantly, making it hard to maintain consistent reach and engagement. This article breaks ...

ROCHESTER, N.Y. – A Yellow Alert is in effect Wednesday night into the day on Thursday for accumulating snow and snow covered roads. This may end up being our largest snowfall so far this season, but ...

Temperatures will tumble overnight. Expect low to mid 20s early Thursday, but with just a light breeze it’ll feel more like mid to high teens! It’s a good idea to drip the faucets tonight, and be sure ...

Cold air ushers in Thursday. Another wintry mix possible Sunday. Mostly cloudy. Spotty shower or mix late. Low 39F. Winds SW at 5 to 10 mph. Chance of rain 30%. 39°F Mostly cloudy. Spotty shower or ...

Monday: Rain at times and mild. Breezy. Lows in the 40s. Highs in the low to mid 50s. Snow level near 7,500 feet. Tuesday: Lingering showers to partly sunny. Lows in the low to mid 40s. Highs in the ...

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Storm Center 7’s Live Doppler 7 Radar has the latest conditions in your neighborhood to help you plan, prepare, and act when severe weather arrives. News Center 7 will continue coverage of all the ...