When I was a new parent, all the parenting books I read said that as a caregiver, consistency is key. To these streaming ...
Content is still king – so long as you measure it correctly, Comscore’s Steve Bagdasarian told AdExchanger at CES 2026.
CTV should mean ads that run where viewers expect TV commercials. That means full-episode, professionally produced, long-form content streamed through connected devices. It excludes user-generated ...
Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...
Tech Xplore on MSN
Digital technique puts rendered fabric in the best light
The sheen of satin, the subtle glints of twill, the translucence of sheer silk: Fabric has long been difficult to render ...
The difference comes down to how each format uses metadata to control brightness and color. HDR10 uses static metadata, applying one set of instructions to an entire movie or show ...
HAVE A STORY IDEA IN EAST GRAND RAPIDS, FOREST HILLS, OR CASCADE? EMAIL CASSANDRA! Hi West Michigan, my name is Cassandra Alonso! I am the neighborhood reporter for East Grand Rapids, Forest Hills, ...
Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...
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