Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being desirable on their own terms.

HYANNIS (WBSM) — It’s the end of an era as another of Massachusetts’ most beloved Chinese restaurants, the true throwback known as Tiki Port in Hyannis, is closing for good after nearly 50 years in ...

Claims that the Nazca mummies represent a new alien species originate from a self-published paper by a retired paleontologist. A detailed peer review challenges these conclusions, identifying the ...

A strange metallic monolith was discovered deep in the Utah desert, and very few people knew where it was. Using flight data, terrain clues, and instinct, the location was quietly tracked down. The ...

For anyone who has lost a loved one, sometimes you have to look for the silver lining that sometimes comes only through the tragedies we have to overcome in life. This is one of those stories. It's ...

The first alien signal humanity detects might not come from a thriving civilization, but rather from one in decline, possibly sending a cry for help. That’s the central idea behind a new paper by ...

There are two teaser images accompanying the Coca Cola FamilyMart promotion with Zenless Zone Zero, and both highlight the same two characters in two different styles. It appears the Victoria ...

3I/ATLAS has passed its closest point to Earth, meaning we will soon lose sight of it for good. Some scientists want to send a spacecraft to chase down the alien comet — or the next interstellar ...

A group of food and nutrition experts shared with USA Today why it's so hard to quit a soda habit, which is expensive in more ways than one. Ken Frondorf earned the moniker "Diet Coke guy" among ...