As it turns out, this is the correct approach. “Heavy dark shades across the entire lid, thick eyeliner, and dramatic cut ...

New Year 2026 is just around the corner, bringing parties, countdowns, and endless photo ops. This blog captures the vibe of ...

In this video, I walk you step by step through my favorite method for applying false eyelashes, including curling natural lashes, trimming the strips, applying glue, and ensuring a secure fit. I cover ...

Does your mascara look grumpy and messy? Here is our easy-to-follow guide and tips to help you apply mascara like a pro. The beauty of mascara is that it can transform your look instantly. With just a ...

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SOMETIMES applying false lashes can feel like an impossibly intricate task. If you don’t have the steady hand of a surgeon, don’t worry, a lash tech has shared her top tips. Please provide a valid ...

Getting your lashes to be the right length will help with any discomfort GETTING the perfect false lash look isn’t for the faint of heart. With enough patience and practice, however, one makeup lover ...

GETTING the perfect false lash look isn’t for the faint of heart. With enough patience and practice, however, one makeup lover has mastered the eye-popping look she was hoping to achieve. Now, Reddit ...

If you're doing full glam at any point this Christmas season or for New Year's Eve, adding a pair of false eyelashes can really elevate your make-up look. But they're not particularly easy to apply, ...

Oakland-based lab LUUM has unveiled a groundbreaking robot lash tech at Ulta’s South San Jose store, aiming to revolutionize the beauty industry. The LUUM Precision Lash machine utilizes robotics, AI, ...