Amperity, the leading AI-powered Customer Data Cloud, today introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable results. Built on unified ...

Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Modern enterprises depend on reliable, fast connectivity to deliver a consistent customer experience. It can make the difference to efficient operations, favorable customer interactions and sustained ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

A mall customer segmentation machine learning model categorizes customers based on their behaviors and preferences, enabling businesses to tailor marketing strategies and optimize operations for ...

Abstract: In recent years, consumer behaviour has undergone a rapid transformation as a result of the changing times. Consumer beliefs and choices are subject to shift as a result of the passage of ...

Abstract: Customers are the foundation of any business and its most important asset. Consumers are vital for several reasons, including generating revenue, influencing corporate choices, creating new ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...