Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

A powerful Visit Type Segmentation coupled with a traditional Recency, Frequency, Success model doesn’t just expose the data in a performance-efficient manner – it helps marketers understand how the ...

Amperity, the leading AI-powered Customer Data Cloud, today introduced its Customer Data Agent, the first enterprise AI agent ...