Empathy was once considered too soft and squishy for the world of work, but decades of research have shattered that myth. Empathy includes three pieces: sharing others’ experiences, trying to ...

The results are in. McDonald’s latest earnings report sheds light on industry traffic trends that point to the growing divide among U.S. consumers—as the wealthiest Americans continue to spend and eat ...

Oct. 2 (UPI) --A curious customer slithered through the drive-through of an In-N-Out Burger in Southern California, prompting a surprise snake rescue by fast food staff. Pasadena Humane said in a ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and groups form and dissolve in ways that ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Use this framework to mitigate the risks. by Ryan Hamilton and Annie Wilson In response to the intense pressure to grow, many companies seek new kinds of customers. A broader customer base seems as if ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

Abstract: Customer segmentation is now essential for firms seeking to maintain and optimize revenue from consumers. The present research investigates the potential of utilizing behavioral variables ...