As marketers race to adopt AI, new results underscore the critical role of a strong data foundation in driving real business outcomes ...

Predictive modeling technology is capable of sifting through massive data sets and uncovering the patterns and trends that correlate the target data elements to some outcome(s) of interest. Paul ...

Implementing predictive analytics can become one of the biggest competitive differentiators for any educational institution ...

Overview:  Predictive analytics is about action, not just forecasts. The best platforms explain trends and guide what to do ...

Many U.S. hospitals using predictive models are not evaluating their tools internally for accuracy, and fewer still are evaluating them for potential biases, according to a study published in the most ...

Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success.

True ROI for R&D won't come from the tool that generates 10,000 new ideas. It will come from the tool that confidently tells ...

Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...

Please provide your email address to receive an email when new articles are posted on . Older age, male sex and Black or Asian race were associated with a higher likelihood of gastric cancer.

Researchers at Los Alamos National Laboratory have developed a new approach that addresses the limitations of generative AI ...