The e.l.f. Glow Reviver Slipstick is a tinted lip oil stick that combines the best of both worlds with tinted lip balms and ...

ELF stock upgraded to Buy for swing-trade upside as guidance signals H2’26 earnings recovery. Click here to read more.

A lip product from e.l.f. sparked controversy, prompting the brand to remove it from shelves. Issues ranged from unexpected ...

While Kyle Richards has access to plenty of products, she tends to rinse and repeat with her favorites. The “Real Housewives ...

The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions ...

After their first collaborative release sold out in under an hour, Liquid Death and E.L.F. Cosmetics are gearing up for ...

By multi-tasking a single product, there’s no need to waste time fussing over coordinating blush and lip shades; one formula ...

Cosmetics maker E.l.f. Beauty Inc. on Wednesday said that it was unable to provide a financial outlook for the fiscal year ahead due to tariffs, and announced an agreement to acquire Rhode, a beauty ...

Courtesy of John Salangsang/Shutterstock for WIF. WIF and e.l.f. Cosmetics named Claire Brooks, Justine Ellen Chen, Nova Taylor, Radha Mehta and Rayana Rasamee as the first e.l.f. Makers grant ...

Usually, cosmetic brands just want to sell cosmetics. But e.l.f. Beauty’s “So Many Dicks” campaign has a different goal. The effort, which launched late last year and is still running, aims to ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In May 2025, two of the most talked-about ...

As your holiday calendar fills up, the quickest upgrade is a lip that’s smooth, hydrated and stays put. Cold air and indoor heat can tank color payoff fast — so prep before you paint with formulas ...