These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Abstract: With the popularity of social media platforms, social networks have become an important bridge connecting users and businesses. In order to recommend ads to users more accurately, this study ...

Brains do not compute like digital machines running programs. Consciousness may arise from a unique kind of physical computation shaped by biology, energy constraints, and real-time dynamics. Credit: ...

During a Senate Finance Committee hearing several months ago in June, Treasury Secretary Scott Bessent showed signs of nervousness as Senator Bernie Sanders (I-VT) interrogated him on Donald Trump's ...

Abstract: This paper introduces a Secure Communication Routing System designed to ensure reliable, efficient, and secure data transmission across modern network environments. Built on the OSI model, ...

SPOILER ALERT: This story contains spoilers from Season 5, Volume 2 of “Stranger Things, now streaming on Netflix. After four-and-a-half seasons of questions prompted by “Stranger Things,” in Volume 2 ...

It’s not shocking to see cases of the flu jump up during respiratory virus season. But there’s been enough talk about the so-called super flu swirling around that it’s fair to wonder what’s going on ...

Instagram’s December 2025 algorithm update did not introduce an entirely new system. Instead, it formalized a direction the platform has been moving toward all year: prioritizing declared interests, ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Well, Batman and Superman’s identities were just revealed to the world, and it seems like that ...

Instagram is rolling out a new tool called Your Algorithm that gives you direct control over the videos that fill your Reels tab. Your interests shift as time moves on. Now your feed can shift with ...

BEIJING, Dec ‌20 (Reuters) - The content recommendation algorithm that powers the online short ‌video platform TikTok has once again come under the spotlight after the app's Chinese owner ByteDance ...