Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What ...

U.S. District Senior Judge P. Kevin Castel certified a class of about 5,000 publishers after rejecting defendant Google's motion that sought to exclude expert opinions of a Harvard Law School ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google's Nick Fox said standard licensing deals for ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media – and the co-founder of CNET – , says on TechCrunch that it’s time ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Officially Spun As David Kaplan of PaidContent said from this twitter account, it was “not an auspicious day for AOL’s ...

This weekly recap brings those stories together in one place. No overload, no noise. Read on to see what shaped the threat ...

McDonald's Netherlands took down its latest AI-generated Christmas ad after facing widespread backlash from netizens. The 45-second ad film, titled ‘It's the Most Terrible Time of the Year’, was ...