Unified content measurement gives ESPN a clearer view of how fans engage across linear, streaming, digital, and social - revealing its total audience reach and programming impact ...

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S.

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S.

The company highlighted how free ad-supported TV and creator content are reshaping television viewing habits and hardware.

NBC Sports NOW is a free 24/7 streaming channel from NBC Sports offering daily sports talk shows, live sports and highlights ...

Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend. The post Comscore Launches Daily ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.

TV industry and content leaders from across broadcast, cable, streaming and social media will share strategies for program ...

My graduate studies included learning about constraint-based optimization algorithms (such as linear programming) and ...

Abstract: This study can be applied to all different kinds of business as we all know that the business goal is to produce products that can yield sales and profit, and in order to stay in business, ...

As large language models (LLMs) continue to improve at coding, the benchmarks used to evaluate their performance are steadily becoming less useful. That's because though many LLMs have similar high ...