Food brands increased their outdoor advertising spend by 28% between 2021 and 2024, according to new data. Out-of-home advertising does not fall under the scope of new legislation, coming into effect ...

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This, they said, would be the year HFSS regulations killed Christmas adverts. M&S chairman Archie Norman even warned the festive ads might disappear altogether. Lidl GB chief Ryan McDonnell echoed ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. As of 1 October 2025, England’s “out-of-home” food and drink sector can no ...

A new wave of regulation is being introduced this week that restricts how retailers – both digital and physical – are allowed to promote food and drink products high in fat, salt or sugar (HFSS). From ...

“Fancy a McMuffin in the morning? McNuggets for lunch? Or a big night in with a Big Mac? Get them delivered right here.” Ads like this, served on social media just when you are getting hungry, have ...

Complaints against a Domino’s Pizza ad have been upheld by the Advertising Standards Authority (ASA), after the watchdog found content promoting an HFSS product was likely to appeal to children. The ...

Legislation to restrict supermarket sales of junk food has led to a "significant" reduction in purchases, according to the first ever independent analysis. The research, which was carried out in ...

Despite covering some ultra-processed foods, the UK’s HFSS rules leave millions of daily calories unregulated, researchers say it’s time to rethink policy and tackle additives head-on. Study: Overlap ...

Food and drink makers have long been preparing for the UK’s incoming promotions ban on products high in fat, sugar or salt (HFSS). And now, it’s being ditched. Greenlight for junk food buy-one-get-one ...

At the start of the year, government announced a major u-turn on restrictions on high fat, salt, and sugar (HFSS) products. It significantly tightened the rules surrounding the advertising, packaging, ...